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Lorna D
Sheldon ALAM, FIOD Ict, PSAFM (UK)
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Heads up Ice Cutters and CW International
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Has coached over 10,000 people in over 21 countries
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Blue-chip clients include: PricewaterhouseCoopers, BT,
E.ON (UK and Germany), The Home Office, DVLA, Deloittes, Lloyds TSB,
WH Smith, Coca-Cola, The Henkel Group, Oxford Said Business School
MBAs and GlaxoSmithKline.
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Fellow of the Institute of Directors
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Council Member of Birmingham Chamber of Commerce
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Founder Member of the Professional Speakers Association
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Founder Member of International Training in Communication
(ITC), Birmingham, UK
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First Fellow of ITC in the world
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Previous runner-up in UK’s National Business Woman of the
Year
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Previously Chief Executive of Birmingham City 2000
“I believe it is hugely important for senior business leaders to be
able to communicate at the highest level including public speaking,
sales, negotiations, chairing meetings, conference speaking,
interviewing, mentoring and in the public eye through the media.
Communication is crucial if profits are to increase and the share
price reflect well on the stock markets”
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